Nike Rize

RIZE is a concept sub-brand developed for Nike, reimagining sportswear through an eco-conscious and innovative approach. Designed to combine performance and sustainability, it targets a new generation of athletes and streetwear enthusiasts seeking products with a lower environmental impact. The project includes a dedicated visual identity, logo, slogan, AI-generated product range, and a print campaign introducing the first RIZE collection. Made from organic cotton and recycled polyester sourced from plastic bottles, the collection reflects a commitment to technical innovation, style, and environmental responsibility. To reinforce a direct relationship between the brand and its audience, the campaign deliberately avoids celebrity endorsements. Concept project