LOLMET

Art Direction · Visual Identity · Music Video Direction LOLMET is the new album by Swiss rapper Djeemy RedUzi, entirely produced by Swiss beatmaker Zammigos. Developed over more than a year, the project brings together music, visual identity and filmmaking into a cohesive artistic universe. Inspired by Mayan culture and the mythology of Xibalba, the concept explores themes of loss, transformation and rebirth through the image of a faded flower, shaping the album's visual identity and creative direction. I lead the project's overall art direction, from conceptual research and album artwork to photoshoot production and post-production. I also conceive and direct the music videos, overseeing each stage from pre-production to post-production and collaborating with a crew to bring each vision to life. Beyond the creative work, I contribute to the artist's development and the album's rollout, including communication strategy, editorial planning, promotional content and the organisation of the release party. With the cover and first music video, LA MTNTN, now released, four more music videos are scheduled to come out by mid-December. Ongoing project.